One of this year’s buzzwords surely must be branded virtual goods. You may have heard this term used in articles or in conversations and wondered what on earth are people on about. Simply put, branded virtual goods, or BVGs for short, are digitally presented items directly attached or associated to a brand in electronic games. [...]
You may be thinking branded virtual goods are a very attractive option for a marketing campaign but your brand’s product or service portfolio isn’t applicable to social games. Whilst your concerns are certainly valid, this article is to show you that any brand can have relevant branded virtual goods in any social games. To prove [...]
Branded virtual goods are here and they are most certainly here to stay. Whilst virtual goods have been around in the gaming world for just over ten years (Iron Realms Entertainment were early pioneers auctioning off virtual goods to game players as far back as 1998) branded virtual goods themselves are relatively new. The application [...]