A concern some have in the marketing and gaming industries have is that branded virtual goods can have a negative experience on a player’s experience. We believe this is certainly a valid concern, but only in poor management of BVGs in games. Bad practise of any sort in games will always end up in a [...]
Since last year branded virtual goods revenue has increased at the astonishing rate of over 156%; from $16million to $41million. The highly profitable success of branded virtual goods can be attributed to the high worth of social gaming companies like Zynga. Some people have reported the company to be worth $5billion, a ground-breaking estimation particularly [...]
One of this year’s buzzwords surely must be branded virtual goods. You may have heard this term used in articles or in conversations and wondered what on earth are people on about. Simply put, branded virtual goods, or BVGs for short, are digitally presented items directly attached or associated to a brand in electronic games. [...]
You may be thinking branded virtual goods are a very attractive option for a marketing campaign but your brand’s product or service portfolio isn’t applicable to social games. Whilst your concerns are certainly valid, this article is to show you that any brand can have relevant branded virtual goods in any social games. To prove [...]
Branded virtual goods are here and they are most certainly here to stay. Whilst virtual goods have been around in the gaming world for just over ten years (Iron Realms Entertainment were early pioneers auctioning off virtual goods to game players as far back as 1998) branded virtual goods themselves are relatively new. The application [...]
What do Snoop Dogg, Nachos and Disney have in common? All three are completely different brands, offering different products, so what unifies them? All three brands, and many more have used branded virtual goods in Facebook games and have profited greatly in reaching tens of millions of new and existing consumers. Rather than using passive [...]