If you are a brand, chances are you want to give something back to the world (just like us!). We have created a very simple and effective way for you to give back, and it involves being connected to fun games!
By sponsoring in-game objects and virtual goods auctioned in our network, you can associate your brand with a game and virtual good, and a cause of your choice as part of your CSR activity.
Developers will love you as you will help bring more players to the game, charities will love you because you will help raise funds for the great things they do, game players will love you as you have actively been connected to a game they have fun playing with, and we will love you because you are you.
Market stats and facts:
- In comparison to traditional online banner marketing and advertising the interaction rate for branded virtual goods is substantially higher, in fact 100 times higher. The industry average for banner ads on social networks is around 0.04 percent whilst AdNectar sees a 4 percent interaction rate.
- According to KZero, Virtual worlds will generate $3.9 billion globally in revenue from subscription fees, in-game virtual goods sales, and third-party marketing by the end of 2011
- By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.
- Research recently conducted by Viximo and Virtual Greats, BVGs are predicted to generate $150M in 2013, and could reach $318M in annual revenue by 2015.