You may be thinking branded virtual goods are a very attractive option for a marketing campaign but your brand’s product or service portfolio isn’t applicable to social games. Whilst your concerns are certainly valid, this article is to show you that any brand can have relevant branded virtual goods in any social games. To prove [...]
More and more charities are looking to pursue new avenues towards fundraising. Most of these are in fact looking at new ways of applying social media to further their charitable causes. We at PlayMob passionately believe that charitable causes and social media are a perfect match, particularly when you see the symbiotic nature of both [...]
Branded virtual goods are here and they are most certainly here to stay. Whilst virtual goods have been around in the gaming world for just over ten years (Iron Realms Entertainment were early pioneers auctioning off virtual goods to game players as far back as 1998) branded virtual goods themselves are relatively new. The application [...]
What do Snoop Dogg, Nachos and Disney have in common? All three are completely different brands, offering different products, so what unifies them? All three brands, and many more have used branded virtual goods in Facebook games and have profited greatly in reaching tens of millions of new and existing consumers. Rather than using passive [...]