Jane McGonigal, a game designer and researcher is the first to feature in our PlayMob’s Heroes series. Selected by PlayMob’s Marketing Executive Yasin Akgun he explains why she is one of his heroes. As a youngster I was one of the few kids who just weren’t into video games. Pokemon on the GameBoy was about as [...]
Rovio, the company started by three students and behind the smash hit Angry Birds game has been valued at £5.5 billion. Is this an over valuation of a one hit wonder? Is this a symptom of the next predicted dot com bubble? Have Rovio set their sights too high with even a Hollywood film planned? [...]
Not a week goes by when Apple is seen in court; from the Samsung patent wars to the Siri class action lawsuit. The latest class action case has gotten game developers tentative about how they go about their freemium business models in the way of in app purchases (IAP’s). Are Apple’s IAP policies unlawful, an [...]
Rumours or old wives tales? Rumours are rife about the new iPhone 5; some look pretty accurate whilst others are wildly unlikely. Looking at the most realistic rumours what could it all mean for iOS game developers? The next 6 months are going to be pretty busy for Apple. Just another 6 months for the [...]
At the Launch Conference – Meet the Press event held at Birmingham Science Park an indie game developer told me that he thought the hardest job he had was producing a game worthy of competing with others. The easy part he told me, was over. The hard part, he added, was marketing his game to [...]
It was my first year or judging the awards and first year to attend so for the awards 2012, it was an extra special one. Having just landed back from SXSW in Texas, the jet lag was not going to get in the way of a superb evening! The awards were everything one could expect [...]
Last week Chancellor George Osborne announced the 2012 budget. If you gloss over the jiggery pokery of modern day political spiel you’ll notice that there was some very good news for the gaming industry. At the PlayMob office we sat down and poured over the data to find out how you’ll be affected. After all, [...]
There was a strong theme at SXSW this year for me. The show was so massive this year it would be difficult to experience the same as others did, but for me it felt like the year of social good and lots of discussions about the brain. And I don’t see this as being a [...]
Mobile gaming, along with social gaming has caused a diametrical shift between the Davids and Golliaths of the gaming industry. Less than a decade ago success depended on a large arsenal of resources. Today, success in the gaming world depends on pure talent and tenacity. Research by the leading mobile application analytics organisation Flurry found [...]
Since the last decade, virtual goods have proved themselves as highly profitable successful method of consumer application. The success story of virtual goods has been so fast that people have not really had time to look at exactly what dynamics are involved in gamers purchasing branded virtual goods. It’s almost become a given, an assumption [...]